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St. Louis Cardinals Visit Local Farm
(JEFFERSON CITY, Mo.)–A St. Louis Cardinals video crew and team mascot Fredbird visited Kirby Farms near Liberal, Mo., May 7 as part of an educational campaign to highlight advancements farmers are making and help answer questions regarding today’s food production. While at the farm, the crew interviewed Missouri Corn Merchandising Council board member Kyle Kirby about the latest trends in corn production.
“Thirty years ago, my dad raised 80 bushels of corn per acre. Now we are producing 150 bushels,” Kirby said. “With today’s farming techniques, it’s possible to have great yields while improving the soil and protecting the environment.”
This is the third year the World Series Champions are partnering with Missouri Farmers Care in a season-long effort that includes radio ads, videos of Cardinals mascot Fredbird on the farm, an AgriMissouri™ gift basket giveaway at every Friday night home game, print advertising and promotional materials. The Kirby family is one of five featured farm families in the 2012 Safe at the Plate campaign.
“We are working hard to educate grocery shoppers and other consumers about farm life and where their food comes from,” says Kirby. “It’s very important for us as farmers to have this collective voice.”
Sponsors of this summer’s Missouri Farmers Care Safe at the Plate educational initiative include the Missouri Corn Merchandising Council, Missouri Pork Association, Missouri Beef Industry Council, Midwest Dairy Association, MFA Oil, FCS Financial, Missouri Farm Bureau, Missouri Soybean Association, MFA Incorporated and the St. Louis AgriBusiness Club.
To learn more about Missouri Farmers Care, visit www.MoFarmersCare.com. Videos from previous campaigns can also be viewed online at www.youtube.com/MissouriCorn.
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Photo Caption: St. Louis Cardinals mascot Fredbird looks out at a field of corn at Kirby Farms near Liberal, Mo., during a video shoot for the Missouri Farmers Care 2012 Safe at the Plate education campaign.
Photo Caption: During a video shoot at Kirby Farms, St. Louis Cardinals mascot Fredbird helps Kyle Kirby (center) feed the family's show steer while learning about corn production in Missouri.
Photo Caption: The Kirby family poses for a photo as Fredbird tries to steal the spotlight with the family's show steer.